ABOUT

MEET Sophie Weill

Sophie Weill is the founder of Nude Nation and has been honing her craft of brand building for over a decade. Sophie is a deeply curious human who is on a mission to help elevate this world to new heights via amplifying powerful voices, messages and brands in an aligned and intentional way. She is also the host of the Active Ingredient podcast, a leading podcast centered around personal and professional growth and is also the co-founder of vibrant tableware company, Piano Piano, that she founded with her sister to bring the magic and presence of the Italian lifestyle to the states. The trifecta of operating within the worlds of brand building, media and direct to consumer have given her a unique and unparalleled perspective on what it takes to grow to new heights and deeply understands the internal/external processes and key players on all levels. Sophie is deeply entrenched in the world of wellness, has worked with and/or advised the leading wellness companies in the US and is also a yogi, spiritual student and a big family girl.

OUR APPROACH

Our approach at Nude Nation is to first deeply understand and see the strengths/unique points our clients have to offer the world. We then figure out what vehicles make the most sense for their offering, story and community. From there, we craft a thoughtful and intentional building-block strategy to ultimately get our clients in front of their most aligned target community. Since we focus on mission-driven brands and voices, we believe in humanizing these messages as much as possible and extracting the most relatable and interesting parts of what our clients are up to and sharing it with the right people. 

OUR NETWORK

Community is the most important pillar of growing a brand in a human and mutually beneficial way. That means, that every week we are out there meeting with editors, agents, creators, producers and founders and have a company policy of everyone having face-time with a minimum of two new people per week.

We also do not believe in gatekeeping these relationships from our clients - in fact, we encourage them to create their own relationships with the people we introduce them to as it ends up being so much more fruitful in the long run.

Our Core Beliefs

  • you can only go as far as you have self validated

  • everything is a mirror

  • you can't outpitch a bad product

  • press builds on press

  • network compounding is the most valuable thing you can do for your business